Last updated 1 month ago
A few great statistics regarding what your? customers think about promotional products. The question isn't whether or not your customers love these products, but what exactly will personally connect them with your business the best way possible. For fresh ideas, great solutions, and excellent customer service, give Excell Print & Promotions a call today!
Excell Print & Promotions can help. With some of the best prices in the industry and over 300,000 promotional products, Excell Print & Promotions is NYC’s one-stop printing services shop. Unlike many other printing services here in NYC, we utilize state-of-the-art technology to provide our customers unmatched quality. For more information about Excell Print & Promotions and our products, visit our website or give us a call at (914) 437-8668.
Last updated 1 month ago
Going through a hiring process is a long, arduous task most small and medium sized business owners don't really look forward to - writing the job postings, paying for the job postings, the interviews, the second interviews, background checks, reference checks...the list goes on.
Hiring a new employee is something your business, big or small, puts a lot of time into, and we all know the old adage: "Time is money!" At Excell Print & Promotions, Inc., we believe that after making such a large investment in each new employee, providing a little insurance in making sure they stick around is a pretty good idea.
New Employee Retention Program
Excell Print & Promotion's SquareOne© New Employee Retention Program has been shown to reduce turnover by developing new employees before their first day, helping them engage and stay connected with their new company. Here's how it works:
A Welcome / New Hire Kit is sent to the new employee's home 2-4 days before their first day on the job. Inside the kit, the employee will find personlized custom company branded premium products, such as a polo shirt, t-shirt, ceramic coffee mug, gym bag, a work portfolio, desk items, and a personalized message from the Human Resources manager.
We know that an employee's time at their new job truly starts the day they accept the offer - the emotional preparation, the anticipation of the new commute, and the changes those new circumstances can have on their personal lives.
We want to help you prepare your new employees to be excited before they walk through the door. Some of the awesome side effects your new employee might experience include but are not limited to:
- Admiration
- A feeling of being appreciated
- Branding for your company when your new employee shows off all their cool free stuff they just got
- KNOWING they've made the right decision to work for your company
Excell Print & Promotions, Inc. will manage the entire production of your New Hire Kit using our Excell Fulfillment System. We even have premade packages of items that have proven to have a longer shelf life, a higher perceived value with employees, and that we know have proven results.
Call your Regional Sales Executive today and ask about how Excell Print & Promotion's SquareOne© program can help not have to go through that hiring process over, and over again.
Excell Print & Promotions can help. With some of the best prices in the industry and over 300,000 promotional products, Excell Print & Promotions is NYC’s one-stop printing services shop. Unlike many other printing services here in NYC, we utilize state-of-the-art technology to provide our customers unmatched quality. For more information about Excell Print & Promotions and our products, visit our website or give us a call at (914) 437-8668.
Last updated 1 month ago
Sometimes there's nothing like saying "Thank you for your business!" We make sure we take every advantage to do just that with each of our clients, and encourage you to do the same.
A study performed in 2008 shows that recipients of promotional products are significantly more likely to continue doing business with a company that sends them a promotional product.
This promotional mug is just one example of how we say "Thank you" to each of our new customers, and as a result have seen an increase in our customer retention rate by over 50%.
Give us a call today to speak with one of our Regional Sales Executives for ideas on how to improve your customer retention.
?How do you promote customer retention in your? business?
Excell Print & Promotions can help. With some of the best prices in the industry and over 300,000 promotional products, Excell Print & Promotions is NYC’s one-stop printing services shop. Unlike many other printing services here in NYC, we utilize state-of-the-art technology to provide our customers unmatched quality. For more information about Excell Print & Promotions and our products, visit our website or give us a call at (914) 437-8668.
Last updated 2 months ago
Direct mail campaigns are a great way to interact with a number of different audiences, depending on what you are trying to advertise and accomplish for your business. In this article, we'll review some tips and steps that should be taken when planning your next direct mail marketing plan. But first, let's talk about some of the applications for direct mail campaigns.
How to Use Direct Mail Campaigns
There are so many great ways to use direct mail to increase the inflow of new business for your company, but it all starts with what you are trying to promote. Are you hosting an event you want people to show up to? Do you have a big sale going on that you want to push? Perhaps you've developed a new product line or service and want people to know - all great reasons. But it's important you have a clear idea of what you are advertising for before you advertise.
5 SOLID Best Practices for a Successful Direct Mail Campaign
1. Identify Your Audience: What event, service, or product are you trying to promote? Decide what audience would have the highest response rate to the particular call to action you want to focus on for that month. Are you looking to generate new customers? Increase frequency of return for current customers? Cross sell to your current customer base? Answering this question is important so that we can shape the rest of the campaign to most effectively target this specific audience. And more importantly, ask yourself what would be best for your business right now?
2. Focus On Benefits: Make sure the message you send to your audience focuses on the benefits of becoming a customer of your company, ensuring them that they will be valued, and well cared for during their time with you. Everybody wants to know that they matter. Show each customer why the matter to you.
3. Provide a Call to Action: Any successful direct mail campaign MUST have a call to action! Without this component, your campaign will fall short. A campaign without a call to action is like going grocery shopping without buying the food; like buying football tickets without going to the game; like buying an engagement ring without popping the question. A call to action is your way of saying to your customer, "Will you be mine?" For help in creating a solid call to action, consult with your Regional Sales Executive at Excell Print & Promotions, Inc. today.
4. Designing the Mailing Like A Puzzle: Remember when you design your mailer that it's made up of many different pieces (if it's going to be effective). Keep in mind that all these pieces need to fit together, and there are many different elements involved such as postage, packing, response cards, etc.
5. Direct Mail PLUS: When putting together your direct mail campaign, it's important to remember that companies with the best return rates on their direct mail campaigns are the ones who know that Direct Mail cannot stand alone. Get a better response rate by including something in your direct mail campaign that gets your customer's attention.
Excell Print & Promotions can help. With some of the best prices in the industry and over 300,000 promotional products, Excell Print & Promotions is NYC’s one-stop printing services shop. Unlike many other printing services here in NYC, we utilize state-of-the-art technology to provide our customers unmatched quality. For more information about Excell Print & Promotions and our products, visit our website or give us a call at (914) 437-8668
Last updated 4 months ago
There are many factors to consider when given the task of creating effective, custom printed flyers for your company or organization, from cost, paper weight, printing finish, printing method, and color, and the message you're conveying, just to name a few.
In today's share, we'll talk about some simple tips to help make your process for creating great, inexpensive flyers that are effective for your business in accomplishing its goals.
Begin With Design
It's important to make sure before you start thinking about going to press to have a solid direction in what design you will be using for your flyer. Promotional business flyers have many different functions and possibilities beyond simply communication a single message to a large audience. The different aspects of design that might be contained within your flyer will significantly influence other decisions you will have to make about paper weight, finish, & printing method. Of course, when designing your promotional flyer, you'll need to have a solid idea of what message you'll be using to market your campaign. Let's talk about a couple tips you can use to more effectively use flyers as a way to market your business.
Plan Your Marketing Campaign
For many small and medium size business owners, it's easy to get lost in the details of what a marketing campaign is supposed to accomplish - other than the obvious of bringing in more business.
Set Your Goal - Yes, we want to bring in more business, but what kind of business do we want to bring in? What products or services do you really want to sell more of in the upcoming months? Although you may need to adjust your expectations later, setting a goal for how much of this good or service you want to sell is a great place to start. At the end of your campaign, you'll be able to measure if you met your goal, and if not what factors that need to be changed to do so the next time around.
Create A Call To Action - This is the heart of your campaign, and what will drive potential new customers to take action on the message they receive when reading your promotional flyer. Calls to action are meant to be interactive, so make sure that the direction you choose gets your read involved! Here are a couple ideas:
- Tear-Out-Coupons: Give your potential new customer a reason to either hang on to that flyer, or provide them with an offer so good, they can't help but tear it off the page for later use.
- Registration Forms: Make the flyer interactive by requiring your potential customer to fill it out and bring back to your company's location. Including a great reward for doing so is often very effective.
- Practical Use: Give your potential customers a reason to hang on to your flyer, giving it a longer shelf life, and thus more impressions or lifetime views. Give your flyer some practical utility in which you potential customers might find value. A calendar of monthly events sent out at the beginning of the month is a great example. Not only does this display information about your company that you want your potential customer to take advantage of, but it also provides them with a useful calendar of the month.
(If you need some great ideas for putting together effective marketing, don't hesitate to give us a call at (914) 437-8668. This is what we consider to be "the fun stuff".)
Putting It All Together
Once you've finished working through these first two steps, congratulations! You're about 90% finished with getting your promotional flyer marketing campaign up and running! You'll want to answer a couple of questions next, which will help you determine the proper format for your promotional flyer.
Does your flyer have color?
If not, you should probably ask yourself why not. However, if you're going B&W to pinch pennies, there are many more effective ways to do so (smaller format [e.g., 4 x 6 vs. 8.5 x 11], lighter paper weight, etc.).
What paper weight should I use?
If the interactivity on your flyer requires tearing for coupons, make sure you choose a light enough paper weight to accommodate tearing. However, if you don’t want your promotional flyer to be torn, printing on water and tear-resistant paper would significantly help increase the shelf life of your fliers.
What paper finish should I use?
If you intend to have your potential new customers or any of your staff required to write on the flyers, make sure you avoid using any paper finishes that would prevent any pens from easily writing on the flyer to prevent potential customers from becoming frustrate
How many copies should I get?
Make sure you check with your printer for quantity discounts both above and below the quantity you have in mind. Although this goes for any type of custom printing you plan on doing for your business, it's a great best practice to make sure you're getting the most cost effective option for both your budget and your marketing goals.
How Do I Give Them All Away?!
Don't forget that the whole purpose of printing these promotional flyers out is to accomplish the marketing goal you established earlier. To accomplish that goal, you'll need to make sure that your promotional flyers get out to as many potential new customers as possible. Make sure to ask your printer for options on "fulfillment" / delivery.
Excell Print & Promotions can help. With some of the best prices in the industry and over 300,000 promotional products, Excell Print & Promotions is NYC’s one-stop printing services shop. Unlike many other printing services here in NYC, we utilize state-of-the-art technology to provide our customers unmatched quality. For more information about Excell Print & Promotions and our products, visit our website or give us a call at (914) 437-8668.
